News articles written by Doubi Ajami

How to get started with Visual Studio Code for Salesforce development

22 January 2020

Author of this article: Evi Favaits (PwC Salesforce Team)   Are you a Salesforce developer? Then follow the guidelines below to get started with Visual Studio Code (VSC), the latest integrated development environment (IDE) for Salesforce.   What’s VSC? It’s a lightweight, modern and free IDE created by Microsoft that provides features for working with

Salesforce B2B Commerce Cloud (part 2)

7 January 2020

Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) In part one of this article, we saw that since its creation, Salesforce has constantly extended the scope of its customer relationship management (CRM) platform to other traditional services for medium and large companies.   Differences between B2C and B2B solutions In part one, we

Dreamforce 2019 – My 7 takeaways

17 December 2019

Dreamforce, Salesforce’s biggest event of the year, recently wrapped up in San Francisco. As a global strategic Salesforce Partner and one of the main sponsors of this event, PwC’s Salesforce Teams joined the event from everywhere around the world. In addition to that, I am pleased to share with you that PwC has been granted

Salesforce B2B and B2C Commerce Cloud: How the journey started

11 December 2019

Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) Salesforce, a CRM? Yes, and then some! Salesforce was founded in 1999 by a small group of people including Marc Benioff, its current CEO. What was his idea? A customer relationship management (CRM) platform as SaaS (Software as a Service), without the need to worry

PwC and Sirenum a strong recipe for success

29 July 2019

In June I travelled to London for two days to meet with our partner Sirenum. Earlier this year we partnered up with this inspiring platform to offer our clients implementation and consulting services based on deep expertise in their product and the staffing industry.

Are you ready for the API economy?

30 August 2018

APIs are now much more than a middleware to connect different systems and applications; they represent the future of data management. Now is the time to rethink your entire data strategy towards more external information exchanges: the more open, the more beneficial it will be for your business.