PwC negotiates sale of Stoffels Tomaten


PwC Corporate Finance (CF), part of the Deals team, sole financial advisor to the seller.


The PwC CF team is pleased to announce the completion of Project Cherry, the sale of Stoffels Tomaten owned by Paul and Petra Stoffels-Veldman to family office Invale and private equity fund BNP Paribas Fortis Private Equity on 12 January, 2018. PwC would like to thank the sellers for their trust in appointing us as sole financial advisor throughout the sale process.

Stoffels Tomaten is a leading producer and marketer of tomatoes. Established in 1995 and headquartered in Rijkevorsel, Belgium, Stoffels developed a unique business model based on a demand-driven market approach backed by its own marketing and distribution channels. Stoffels has grown significantly in recent years, with last year’s revenue topping 30m euros.

Through the sale of Stoffels Tomaten to Invale, owned by the Leysen family, and BNP Paribas Fortis Private Equity, the Stoffels-Veldman family aims to play an important role in the international consolidation of the industry and increase the family’s financial security.

PwC CF was chosen for its industry expertise and relationships with relevant private equity investors. The team tactically guided the sellers throughout the process by leading the search for a financial sponsor and assisting in extensive negotiations, culminating in the successful close of the transaction.


Read more here. Questions? Don’t hesitate to contact Michael De Roover, Philippe Estas or Dirk Verheyen in case of any questions.