Tax Bites Podcast : CBAM Pricing Strategy
Most companies treat CBAM as a cost to absorb. The smarter ones treat it as a pricing decision – and turn it into a competitive advantage. But there’s no single right answer. Your move depends on two things: your carbon-cost position versus competitors, and your customers’ willingness to pay. In this episode, Pieter Deré, Helena Caluwé and Romain Matriche break
Tax bites podcast – CBAM Unpacked: What it is and why it matters now
Welcome to the first episode of our new Tax Bites mini-series dedicated to the Carbon Border Adjustment Mechanism (CBAM) and the broader EU carbon taxation landscape. In this opening episode, Pieter sits down with our CBAM experts, Helena and Aurélien to set the stage: how does CBAM fit into the wider EU Green Deal and
COVID-19 impact: how to quickly resolve bottlenecks with automation technologies?
Breaking processes and overwhelmed help lines with chatbots and other digital technologies. COVID-19’s impact has surprised all and very few can claim they were fully prepared. The news and updates are rolling and government measures are continuously being updated. What about putting people in technical unemployment with a special premium system? Great idea, but
How to get started with Visual Studio Code for Salesforce development
Author of this article: Evi Favaits (PwC Salesforce Team) Are you a Salesforce developer? Then follow the guidelines below to get started with Visual Studio Code (VSC), the latest integrated development environment (IDE) for Salesforce. What’s VSC? It’s a lightweight, modern and free IDE created by Microsoft that provides features for working with
Salesforce B2B Commerce Cloud (part 2)
Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) In part one of this article, we saw that since its creation, Salesforce has constantly extended the scope of its customer relationship management (CRM) platform to other traditional services for medium and large companies. Differences between B2C and B2B solutions In part one, we
Dreamforce 2019 – My 7 takeaways
Dreamforce, Salesforce’s biggest event of the year, recently wrapped up in San Francisco. As a global strategic Salesforce Partner and one of the main sponsors of this event, PwC’s Salesforce Teams joined the event from everywhere around the world. In addition to that, I am pleased to share with you that PwC has been granted
Salesforce B2B and B2C Commerce Cloud: How the journey started
Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) Salesforce, a CRM? Yes, and then some! Salesforce was founded in 1999 by a small group of people including Marc Benioff, its current CEO. What was his idea? A customer relationship management (CRM) platform as SaaS (Software as a Service), without the need to worry
5 reasons why B2B Marketing Automation can help your company
Marketers all over the world know how important it is to build a personalized relationship with customers. They also know that communicating with the right tone to specific leads can turn them into customers. And what they all know as well: it is impossible to manage all this, all by yourself without the right tools.
