Marketers all over the world know how important it is to build a personalized relationship with customers. They also know that communicating with the right tone to specific leads can turn them into customers. And what they all know as well: it is impossible to manage all this, all by yourself without the right tools.
Distributed software development has been growing rapidly in the world over the past years. However, distributed systems are difficult to debug and understand, they will keep up with the increasing requirements forced by e-business. That is where Event Driven Architecture allows you to work with multiple applications.
When you look at Lightning Components then you see that it is a heavy weight framework doing most of the work. Back in 2014 the available web standards did not deliver what was needed to build large scale modern applications.
The era of mainframe, Client-Server, Web, SOA and REST is almost behind us and we are slowly moving towards Microservices. That last one is a hot topic among tech people at the moment. It gets its popularity among developers because it follows a bottom-up approach.
On 7 March 2019, The Salesforce World Tour took place at the RAI Amsterdam Arena in the Netherlands. With dozens of partners and sponsors, and thousands of visitors, it was again a great success!
The evolution of the marketing mechanism is more and more sensitive, and it’s not always easy for non-marketers to propose strong content in an accurate structure, design it and follow-up under the business’ time constraints.