News articles written by Benny Fajwlewicz

How to get started with Visual Studio Code for Salesforce development

22 January 2020

Author of this article: Evi Favaits (PwC Salesforce Team)   Are you a Salesforce developer? Then follow the guidelines below to get started with Visual Studio Code (VSC), the latest integrated development environment (IDE) for Salesforce.   What’s VSC? It’s a lightweight, modern and free IDE created by Microsoft that provides features for working with

Salesforce B2B Commerce Cloud (part 2)

7 January 2020

Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) In part one of this article, we saw that since its creation, Salesforce has constantly extended the scope of its customer relationship management (CRM) platform to other traditional services for medium and large companies.   Differences between B2C and B2B solutions In part one, we

Dreamforce 2019 – My 7 takeaways

17 December 2019

Dreamforce, Salesforce’s biggest event of the year, recently wrapped up in San Francisco. As a global strategic Salesforce Partner and one of the main sponsors of this event, PwC’s Salesforce Teams joined the event from everywhere around the world. In addition to that, I am pleased to share with you that PwC has been granted

Salesforce B2B and B2C Commerce Cloud: How the journey started

11 December 2019

Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) Salesforce, a CRM? Yes, and then some! Salesforce was founded in 1999 by a small group of people including Marc Benioff, its current CEO. What was his idea? A customer relationship management (CRM) platform as SaaS (Software as a Service), without the need to worry

5 reasons why B2B Marketing Automation can help your company

6 August 2019

Marketers all over the world know how important it is to build a personalized relationship with customers. They also know that communicating with the right tone to specific leads can turn them into customers. And what they all know as well: it is impossible to manage all this, all by yourself without the right tools.

PwC and Sirenum a strong recipe for success

29 July 2019

In June I travelled to London for two days to meet with our partner Sirenum. Earlier this year we partnered up with this inspiring platform to offer our clients implementation and consulting services based on deep expertise in their product and the staffing industry.

Salesforce World Tour Amsterdam 2019

19 March 2019

On 7 March 2019, The Salesforce World Tour took place at the RAI Amsterdam Arena in the Netherlands. With dozens of partners and sponsors, and thousands of visitors, it was again a great success!

Distributed marketing

18 February 2019

The evolution of the marketing mechanism is more and more sensitive, and it’s not always easy for non-marketers to propose strong content in an accurate structure, design  it and follow-up under the business’ time constraints.