Marketers all over the world know how important it is to build a personalized relationship with customers. They also know that communicating with the right tone to specific leads can turn them into customers. And what they all know as well: it is impossible to manage all this, all by yourself without the right tools.
On 7 March 2019, The Salesforce World Tour took place at the RAI Amsterdam Arena in the Netherlands. With dozens of partners and sponsors, and thousands of visitors, it was again a great success!
The evolution of the marketing mechanism is more and more sensitive, and it’s not always easy for non-marketers to propose strong content in an accurate structure, design it and follow-up under the business’ time constraints.
Envision a personalised customer experience where every website visit, printed advertisement, newsletter, email or mobile offer is modified for everyone. This may seem unobtainable or very far in the future, but customers are already starting to expect more personalization.
Salesforce “Live Agent” has significantly risen in usage and evolved during the past years. What used to be a mere website functionality has now become an essential part of the customer experience.