Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) In part one of this article, we saw that since its creation, Salesforce has constantly extended the scope of its customer relationship management (CRM) platform to other traditional services for medium and large companies.   Differences between B2C and B2B solutions In part one, we

Author of this article: Bernard Van Heuverswyn (PwC Salesforce Team) Salesforce, a CRM? Yes, and then some! Salesforce was founded in 1999 by a small group of people including Marc Benioff, its current CEO. What was his idea? A customer relationship management (CRM) platform as SaaS (Software as a Service), without the need to worry